Chenhaka Trust launches Performing Arts Business and Digital Distribution Project in Zimbabwe’s Matabeleland Region
Chenhaka Trust, a Creative Arts organisation in Zimbabwe has launched the Performing Arts Business and Digital Distribution Project in Matabeleland Region aimed at capacity building of the least supported creative group ‘dancers’.
Speaking at the launch, Executive Director of Chenhaka Trust, Taurai Moyo said that the aim of this project is to hasten the development in digital, management, business skills, efficiency and facilitate the recognition and standardisation of salaries and performance fees in the dance sector among cultural and contemporary dancers, dance groups, choreographers and dance associations.
He also acknowledged Sound Connects Fund, an initiative by the Music in Africa Foundation (MIAF) and Goethe-Institut for funding the project.
Development Programs
“It is indeed a great honor that Sound Connects Fund trusted our capacity and experience to conduct arts development activities and programs that foster increased knowledge amongst Creatives in Zimbabwe. We trust that this partnership marks the beginning of a new era in the Cultural Creative Industry,” he said.
Additionally, the Performing Arts Business and Digital Distribution Project aligns well with the government’s vision. Developing the cultural and creative industry as reflected in the National Cultural Creative Industries Strategy 2020-2030, National Music Strategy 2022-2025, Pillar 4, Education, Capacity Building and Training.
Out of the 27 applications received, only 17 organizations were selected from Bulawayo, Matebeleland North, and Matebeleland South. Unfortunately, there were no applications from the Midlands Province. The participants included twenty cultural and contemporary dance groups, one dance association and six individual dance practitioners. All in all, applications from these respondents had a total number of 67 individuals comprising 39 women and 28 men.
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Optimism
Moreover, commenting on the project, a dancer Prince Ncube expressed his gratitude and optimism, “I am excited to be part of this project. It is an opportunity to develop our skills and be recognized as professional artists.”
The project comes at a time when the arts and culture industry in Bulawayo was struggling to survive due to a lack of funding and support. For years, artists in the region had to rely on personal funds and resources to produce their artworks.
The Performing Arts Business and Digital Distribution Project is expected to bridge this gap by providing artists with the necessary skills to market and distribute their artworks digitally, thereby boosting their income.
Chenhaka Trust has been at the forefront of promoting the arts and culture industry in Zimbabwe. The organization creates platforms for showcasing and strengthening the capacities of individual artists, arts associations, musicians, bands, and unions in the Cultural Creative Industries (CCI).
Lastly, with the launch of the Performing Arts Business and Digital Distribution Project, the organisation hopes to contribute towards the development of a consistent and competent creative industry in Zimbabwe.
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