Female Entrepreneur Breaking Glass Ceiling in Renewable Energy

Breaking the Glass Ceiling: A Journey of a Female Entrepreneur in the Renewable Energy Industry

In a male-dominated industry like renewable energy, breaking barriers and making a mark is no easy feat. However, for Beauty Moyo, a mother of three and a passionate entrepreneur in the solar energy sector, the challenge was a driving force that led her to success.

With a background in education and a strong foundation in entrepreneurship instilled by her father, Moyo and her husband ventured into the solar energy industry after facing challenges with their own home’s electrical system. The struggle they faced led them to explore alternative sources of energy, ultimately leading them to establish their own solar company, Sol-A-Way.

Moyo’s passion for marketing and her husband’s technical expertise complement each other, forming a solid partnership in the business. Together, they have worked tirelessly to grow Sol-A-Way into a reputable brand that strives for quality and customer satisfaction. Through their dedication and hard work, they have gained recognition in the industry, with Moyo receiving an award for Outstanding Marketing Personnel in the solar energy sector.

Approach to Business

“Education has played a significant role in shaping my approach to business. It has taught me to be precise, methodical, and to always aim for excellence,” Moyo shared in an interview. “My passion for marketing and my father’s entrepreneurial influence have driven me to create a brand that stands out in the industry.”

Their commitment to providing premium quality products and services, along with a strong focus on branding and marketing, has set Sol-A-Way apart in the competitive market. Moyo’s involvement in the applied digital marketing course has further enhanced her skills in marketing, allowing her to promote the brand effectively and engage with clients on various platforms.

One-stop Shop

“We strive to be a one-stop solar shop, competing with industry giants and making a significant impact in the renewable energy sector,” Moyo stated. “Our goal is to create a sustainable future, not just for our business but for the environment and our community as well.”

In addition to their business goals, Moyo and her husband prioritise family and work-life balance. By involving their children in the business and ensuring a supportive family network, they have managed to juggle their entrepreneurial pursuits with their family responsibilities effectively.

Life Balance

“I believe in prioritising family and making time for both work and personal life. Our children are an integral part of the business, and we aim to instil in them the values of hard work and dedication,” Moyo explained. “By creating a strong support system, we can focus on growing our business while maintaining a healthy balance in our lives.”

As a female entrepreneur in a predominantly male industry, Moyo has faced challenges and stereotypes but has persevered and made a name for herself in the renewable energy sector. By embracing her role and showcasing her skills and expertise, she has earned respect and recognition in the industry.

Pursue Your Interests

“I encourage women to pursue their interests in the renewable energy sector. There is immense potential for growth and success in this industry, and women have a crucial role to play in shaping its future,” Moyo emphasised. “By being proactive, innovative, and determined, women can make a significant impact in the renewable energy industry.”

Moyo’s journey as an entrepreneur in the renewable energy sector exemplifies resilience, passion, and dedication. Her commitment to excellence, customer satisfaction, and sustainability has set her apart in the industry, paving the way for a brighter future for Sol-A-Way and the renewable energy sector as a whole. With a strong focus on branding, marketing, and providing quality products and services, Moyo continues to lead the way in the renewable energy industry, inspiring others to follow suit and make a positive impact in the field.