ZITF Theme Changed to Focus on Innovation
Zimbabwe International Trade Fair (ZITF) has announced a change of theme for this year’s edition, shifting its focus from entrepreneurship to innovation as the catalyst for industrialization and trade.
The ZITF’s Chairman, Busisa Moyo, highlighted the complementary nature of innovation and entrepreneurship in opening pathways to economic growth and progress.
“The new theme recognises that innovation and entrepreneurship are complementary forces that work together to open pathways to economic growth and progress,” said Moyo.
Entrepreneurial Innovation
Moyo emphasised the crucial role that entrepreneurs play in leveraging innovation to create successful businesses, while innovation thrives through the adaptability and risk appetite of entrepreneurs.
He also acknowledged the vibrant and growing innovation scene in Zimbabwe, largely due to the government’s initiatives outlined in the guiding Vision 2030, which seeks to promote innovation, entrepreneurship, equitable development, and prosperity for all.
Innovation Momentum
Moyo said, “This theme also recognises that Zimbabwe currently boasts a vibrant and growing innovation scene, largely because of Government initiatives as espoused in the guiding Vision 2030 whose focus is on promoting innovation, entrepreneurship, equitable development and prosperity for all.”
Additionally, Moyo underscored the importance of innovation in driving industrialization, trade, and ensuring a sustainable future for the planet. By focusing on innovative solutions, the ZITF aims to equip businesses with the tools and strategies needed to thrive in an ever-evolving global landscape.
“By focusing on innovative solutions, we aim to equip businesses with the tools and strategies they need to thrive in an ever-evolving global landscape,” he stated.
Preparations
As preparations for the international, multi-sectoral trade show reach their climax, the uptake by exhibitors has been remarkable.
Moyo revealed that the event’s space capacity sits at an impressive 98 percent, with 517 exhibitors securing 48,881 square metres out of the available 49,499 square metres. Both exhibition halls and individual pavilions are now fully occupied, and plans are underway to erect a marquee to accommodate the exhibitors on the waiting list.
International participation is also exceptionally strong, with exhibits confirmed from 27 countries. Notable participants include Botswana, Belarus, Brazil, China, Eswatini, the European Union, France, Germany, Indonesia, Italy, Iran, Japan, Kenya, Malawi, Mozambique, Namibia, Netherlands, Nigeria, Romania, South Africa, South Korea, Sweden, Tanzania, the United Arab Emirates, the United Kingdom, the United States of America, and Zambia.
Presidential Inauguration
In an exciting development, it was announced that the official opening of this year’s ZITF edition will be done by William Ruto, the President of Kenya. This high-profile guest further adds to the anticipation surrounding the event, emphasising its significance on a regional and international scale.
With the revised theme of “Innovation: The Catalyst for Industrialization and Trade,” the ZITF promises to deliver an impactful and transformative experience for attendees. As the trade fair approaches, businesses are eagerly preparing to showcase their innovative solutions, exchange ideas, and forge new partnerships that will shape the future of Zimbabwe’s industrial landscape.
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